Big Data in Marketing: Creating New Opportunities for Collaboration
CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are...
View ArticlePersonalizing Content for Individual Audience Members
Media and entertainment companies are in the midst of a fundamental shift in audience engagement.Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the...
View ArticleAcquire, Grow, Retain: Enhancing the 360 View of the Customer
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly...
View ArticleMovie Marketing Predictions for Opening Weekend Box Office
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities...
View ArticlePredicting Relationships between Social Signals and Box Office Sales
In my last post, we explored how audience data sources from inside and outside of the media organization can be “unified and utilized” for game-changing applications such as demand forecasting for...
View ArticleApplications of predictive analytics above the 85th parallel
Last year, I was lucky enough to interview the one and only Santa Claus during some deep-diving research into holiday marketing and seasonal retail trends. As I started to reflect on my exchange with...
View ArticleIn search of the triple win
By now you have, no doubt, read countless New Year’s big data prediction posts. I’m sure many of them gave you a well-informed look ahead to this year’s applications of advanced analytics and cognitive...
View ArticleThe brave new world of marketing is pi-shaped
The two prongs of the pi-shaped marketers represent the “left brained and right brained" aspects of skill where the brand-experiential-emotional side of marketing meets the...
View ArticleFrom audiences to individuals: Gaining focus through advanced analytics
Leading media and entertainment companies need to stop guessing and start knowing. They need the ability to analyze all available data, from inside and outside the enterprise, as it is generated, in...
View ArticleBeyond ratings: Applications of Hadoop in media and entertainment
The goal of moving beyond basic TV ratings and simple consumer demographics to establishing a secure analytics environment to integrate subscriber, set-top-box and third-party, enriched data in near...
View ArticleMadison Avenue’s moonshot is fueled by 1s and 0s
The date is June 26, 1969. Mankind is getting ready to launch three brave astronauts into space; two of which will walk on the surface of the moon and change history forever. Meanwhile, another change...
View ArticleTrading the Currency of Relevance
Providing the content people want, when and where they want it, is now a consumer requirement
View ArticleHow leading media companies increase customer value
Throughout the year, I’ve been participating in a series of day-long “Art of the Possible” sessions with clients that run the gamut of media and entertainment. I’ve met with cable companies, broadcast...
View ArticleSwitching hats from media industry leader to media consumer
At IBM Insight, we have sessions specifically geared to the media and entertainment industry—your industry. But, we don't want you to just come and listen to us talk about audience analytics and demand...
View ArticleStep outside your analytics comfort zone to drive cross-industry innovation
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying...
View ArticleThe two secrets millennials don’t want you to know
Millennials today take full advantage of the myriad ways of consuming content. But for media and entertainment companies, this fact presents a massive marketing challenge. But there are two secrets...
View ArticleSanta’s secret solutions for gaining insights on the most important night of...
Anyone involved in business can benefit from current data and analytics solutions—even Santa. In this “interview,” find out how the man in the red suit uses these solutions to gain insights into what...
View ArticleTaking media analytics over the top isn’t as easy as it should be
The media and entertainment industry faces rising challenges when it comes to the delivery of over-the-top (OTT) content—audio, video and other media streamed over the Internet. Take a look at two key...
View ArticlePower up your analytics to improve the gaming experience
You may be surprised to discover that the power of analytics can be successfully applied to games of chance and skill. See how two prominent businesses involved in casual online games and retail...
View ArticleMobile: The new business requirement for the 21st century
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities...
View ArticleCSPs: Why are you struggling with your net promoter score?
An entire new ecosystem of competing communications service providers (CSPs) has emerged from a rising tide of over-the-top services delivery. Listen to an audio presentation of a white paper that...
View ArticleHow to use data for audience analysis
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that...
View ArticlePreventing customer churn through proactive customer care
Telecommunications organizations cannot ignore the need to engage in the moment by quickly and accurately predicting or detecting network and device problems that may affect the customer experience....
View ArticleThe holy grail of programmatic advertising
In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted...
View ArticleThe magic of planning analytics: A holiday story
Holiday operations can be quite demanding for any organization, but if you operate from the North Pole and work against the clock all year to meet your late December deadline, then you need big data...
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